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The website queens-taxis.com had the following on the homepage, "Phone 0116 2701700 - - 0116 2712828." We analyzed that the webpage said " Leicesters Finest 24 Hour Taxi Service." It also stated " We strive to be the leaders of our industry within Leicester and continue to invest in our company ensuring that our customer service is second to none. If you have any queries then please fill out the online form by clicking the button below. Would you like a taxi for now or later on, then why not book your taxi online." The header had taxi leicester as the highest ranking search term. This keyword was followed by taxis leicester, club taxis leicester, and taxis in leicester club taxi leicester which isn't as urgent as taxi leicester. The other words they used was taxi in leicester. abc taxi leicester is also included but could not be seen by search parsers.